Insights
Insights on digital experiences
Thoughts on 3D in the browser, training and AI.
These pieces look at what 3D in the browser, practice in a space and AI mean for a destination, for training and for the visitor. They are based on our own experience, not on research surveys.
3D showcases
How browser-based 3D is changing destination showcases
Traditional image galleries describe a place — a 3D experience lets people explore it themselves.
3D showcases
Photo, video or 3D model: which one fits which situation?
Photos and video are often enough. A 3D model pays off when the viewer needs to explore the place themselves.
Training and guidance
Onboarding can start before the first day
When a new employee explores the workplace in the browser beforehand, the first day feels more familiar.
Spaces and booking
Municipal spaces in the browser: hirers look before they book
When a hirer can look at a hall or meeting room in the browser, booking can be simpler and a site visit easier to prepare.
Training and guidance
Why training benefits from spatial experiences
When users act inside an environment, instructions, observations and tasks become more concrete.
AI in production
AI as a production tool — not a goal in itself
AI can speed up the work, but the final experience matters most.